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Mobile Search Rankings – Why are they important?
Last week, Google announced changes in its search engine algorithm aimed towards favoring mobile friendly sites in search results. The change, being called as ‘Mobilegeddon’, will rank mobile optimized...
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Click it when you feel it – Why customers are clicking on your ads
In a recent blog titled The importance of building emotional connection with customers, Kathleen Holm discussed the need for today’s customers to feel emotionally connected with brands and identify...
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Creating ecosystems to deliver value and delight
I am a recent convert to Uber and based on the great customer experience I have received to date, it looks like this is going to be a long-term relationship. On July 24, I received an email from Uber...
View ArticlePersonalization of Customer Journey – Making Each ‘Micro-Moment’ Count
Marketing personalization has come a long way from using a prospect’s or customer’s name in a direct mail or e-mail subject line. Today’s sophisticated buyers appreciate personalized experiences as...
View ArticleBrand Storytelling – Stories that Build Customer Loyalty
“Those Who Tell The Stories Rule The World.” – Plato, Greek Philosopher and Mathematician All around the world brands are making storytelling the core foundation of their marketing campaigns to be...
View ArticleThe Most Important Thing Retailers Sell: Relevant, Differentiated Experiences
Experiences, both online and in-store, are becoming the most important thing retailers sell. As physical and digital experiences converge, they shape and inform each other in new and exciting ways....
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